A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
Saturday, January 23, 2010
Friday, January 22, 2010
Fighting back Spam
However prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):
“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail contagions, and increased concern over the spread of computer viruses via unsolicited messages.”
In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the US Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting comes up to off Web sites. Assaults constitute a misdemeanor crime subject to up to one year in jail.
One major point that calls for to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.
So what do you do about this? Her are the top 5 Rules to do to protect from spam.
Number 1: Do what you can to avoid having your email address out on the net.
There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet "spambots" and "spam spiders", by giving them bogus HTML web pages, which contain bogus email addresses
A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like sales@company.com instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.
Number 2: Get spam blocking software. There are many broadcasts out there for this. (go to www.cloudmark.com or www.mailwasher.net for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email.
Number 3: Use the multiple email address approach.
There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.
Number 4: Attachments from people you don’t know are BAD, BAD, BAD.
A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.
Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.
“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail contagions, and increased concern over the spread of computer viruses via unsolicited messages.”
In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the US Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting comes up to off Web sites. Assaults constitute a misdemeanor crime subject to up to one year in jail.
One major point that calls for to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.
So what do you do about this? Her are the top 5 Rules to do to protect from spam.
Number 1: Do what you can to avoid having your email address out on the net.
There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet "spambots" and "spam spiders", by giving them bogus HTML web pages, which contain bogus email addresses
A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like sales@company.com
Number 2: Get spam blocking software. There are many broadcasts out there for this. (go to www.cloudmark.com
Number 3: Use the multiple email address approach.
There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.
Number 4: Attachments from people you don’t know are BAD, BAD, BAD.
A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.
Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.
Tuesday, January 12, 2010
Migrate to a New PC
Windows 7 comes with a pretty good migration tool--certainly better than the XP or Vista versions--but it's not perfect. I won't give you step-by-step instructions (it's very intuitive and you don't need them), but I'll help you through the major decisions and pitfalls.
But first, you must make your hidden files and folders visible on the old PC (I'll tell you why in a little while). Open Windows Explorer and, if you're using XP, select Tools, then Folder Options. If you're using Vista, select Organize, then Folder and search options. In either OS, click the View tab, select Show hidden files and folders (or Show hidden files, folders, and drives), and click OK.
Now you're ready to get started.
On the new PC, select Start, All Programs, Accessories, System Tools, and Windows Easy Transfer. Or you can simply select Start, type easy transfer, then press ENTER to launch the program.
The program will ask how you want to transfer items, and offer three options. Here's what you need to know about them:
Network: This is by far the easiest option, provided you've got both computers on a network and that they're able to access each other. If not, forget it.
Easy Transfer cable: Several companies make USB cables specifically for Windows Easy Transfer. I tried StarTech.com's USB 2.0 Data File Transfer Cable for Windows, and despite packaging that referred only to the Vista version, it worked just fine with Window 7. I assume other companies' cables will, too. The main problem: You have to buy one. I've seen them on sale for about $10.
External hard drive or flash drive: This sneakernet solution is the slowest option, because you have to copy everything twice. But if you don't have a network, don't want to buy a cable, and have an external hard drive handy with plenty of free space (forget the flash drive; it won't be big enough), it's still pretty simple.
When you get passed this decision, the version of Easy Transfer running on your new PC will help you get another instance of it up on the old one. Then it will scan the old PC and decide what needs transferring.
And that's where the program doesn't quite work as it should. It selects all the obvious files and folders (documents, music, and so on) for copying, but it misses almost everything in the appdata folders. Here's what to do:
After scanning your old PC for files to transfer, the program will ask you to "Choose what to transfer." For each user listed, click Customize. Everything in the resulting pop-up menu will be checked, but not everything that should be checked is in that pop-up. So click Advanced.
You'll need to check a folder or two in the resulting dialog box. If your old PC is running XP, check the two Application Data folders; the second one is inside the Local Settings folder. If you're graduating from Vista, you only need to check one: AppData. (This, by the way, is why you need to make your hidden files and folders visible. If you didn't, these folders wouldn't be listed for you to check.)
Click Save and continue with the wizard. When the transfer is done, the program will give you a list of the files transferred, and another of the programs installed on the old machine but not on the new one. You'll want to install at least some of these programs. You can return to these lists by launching the program Windows Easy Transfer Reports.
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